Princess Line - A the classic style and is based on a "fit and flare" cut, ideally in a plain, elegant fabric. It makes the Bride appear taller, slims down large hips and bust lines, and gives the impression of a small waist. It is an excellent choice for fuller figures, shorter brides and more mature Brides looking for a tailored fit.

Ball Gown Style - Typified by the gown worn by the late Diana, Princess of Wales. It includes a basque waisted bodice and a full gathered skirt. Often worn by slim Brides, although with clever cutting and the right choice of fabric a fuller figure can look just as romantic. Very full figures or mature Brides would be better suited by the Princess line.

Empire Line - The skirt joins the bodice just below the bust, creating a long and elegant line which can be further emphasised by a train. Necklines should not drop too low and sleeves can be straight or puffed. The empire line style suits most Brides; the cut hides large hips and bottom, it supports a full bust and the train creates an impression of height.

Straight Style - This style incorporates the simple shift dress, as well as separate bodice and parallel straight skirt, perhaps with an integral mermaid-style skirt. It is not ideal for very tall slim Brides as the long profile emphasises height and lack of body shape. The right lingerie is essential to provide a completely smooth outline.

Bias Cut - Very modern for a sexy, evening gown appearance. Gowns cut on the bias will swathe the body in fabric, rippling down to a train on the floor behind. The right fabric is an essential element; crepe silk or satin provide texture and movement. This gown will show every body contour, so again, the right lingerie is important

Period Style - With castles, stately homes and other historical buildings licensed to perform the wedding ceremony, period gowns are becoming more popular, particularly for winter weddings. There are any number of sumptuous materials to base the gown around - velvets, brocades and taffetas being the most popular. Care should be taken that the groom is suitably attired to compliment the historical look.

Designer Jargon

A-line - a cut of dress which is tight at the shoulders and then flares gently outwards.

Ballerina - a wide skirt ending above the ankle, popular for little bridesmaids.

Basque - long, tight-fitting bodice finishing with a V at the front of the dress.

Cap sleeves - small, tight sleeves, wider at the top, just covering the shoulder.

Contemporary - describes a dress with clean, straight, uncluttered lines.

Empire line - a dress with a high waistline and a seam just under the bust.

Fish tail - a figure-hugging dress, tight to the knee then flaring out at the bottom.

Sheath - a straight, body-hugging dress without a waistline.

Shrug - a short, round-edged jacket, worn unfastened over the shoulders.